I completely agree that the initial version had some major UI/UX issues, but the more refined version is actually pretty slick. But remember that at first, there weren’t deals or recommendations - there was just the check-in (and yes, the badges and game element related to it).įurther, while this isn’t a popular sentiment, I actually quite like Color app itself. The early-adopters would have booted it up for the first time and not seen any friends checking in around them and would have wondered what the hell the app was good for? Foursquare has since expanded the product to add a lot more value. Imagine for a second if Foursquare hadn’t launched at SXSW a few years ago. And because of that, that’s exactly what it became. Instead, the app ran into the problem where early-adopters were often trying it out with no one around them. Certainly, it would have been the perfect environment to showcase the impressive technology being utilized behind the scenes. I’m still not convinced that if Color had simply launched a couple weeks earlier, at SXSW, it wouldn’t have been a hit (for that week, at least). Others, like Yobongo, are already working in this space as well. And that was compounded by the almost comically absurd $41 million pre-launch funding round.įundamentally, there’s still an interesting concept there. Using the location element baked into all of our smartphones to automatically create implicit networks is something that we’re going to keep seeing startups working on. The original photo-sharing idea? That has likely been totally scrapped.īut the truth is that I’m not sure that a lot of people thought the original Color idea was all that crazy - they just ran head-first into a poor initial experience. Talk about setting a high bar! Color will apparently release such an app later this summer. If you thought the initial Color idea was crazy, this must sound absolutely insane. Nguyen outlined an ambitious plan to compete with Apple, Google and Facebook by tying together group messaging, recommendations and local search, all while making money through advertising. ![]() What does matter is that Color has to figure out what the hell they’re doing now. Whether Pham was a fall guy or not doesn’t really matter. While we had heard conflicting stories about the exit, Nguyen doesn’t beat around the bush, telling NYT that Pham was fired. This follows our story from last week that co-founder Peter Pham had left the company. ![]() In an interview with The New York Times over the weekend, Color founder Bill Nguyen essentially admits defeat - at least with regard to their eponymous first app. Unfortunately, also like the song, it was all foreplay. Instead, it was an app used to share a lot of drinks, often with yourself or one other person. After one of the most-hyped launches in recent memory, it was supposed to be the app that changed proximity-based sharing. The opening lines of Color Me Badd’s seminal “I Wanna Sex You Up” sort of perfectly encapsulates Color - the company/photo-sharing app, not the band.
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